The marketing approach of most pharmaceutical companies is very old-fashioned, to put it politely. It's time for a change - we think.
If you are into tech and medicine then you probably already noticed that there are quite some conferences out there that cover these areas. Now most of these conferences though are not that interesting if you are a practicing physician.
In this post, Lukas explains how drug packaging can make medicine safer and more enjoyable.
“Pharma-marketing” is a taboo term for many physicians. Many of our colleagues view it as a discipline characterized by a plethora of unethical actions...
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