Healthcare Lessons from the Data Sages at Strata

This article was first published on Strata. By Bonnie Feldman (@DrBonnie360) and Ellen M. Martin Most healthcare clinicians don’t often think about donating or sharing data....

Europe’s First Award For A Social Campaign in Healthcare

Public Health is definitely not known for cutting edge communication. It’s about time to prove the world otherwise, thus Europe's largest social network for medical professionals, DocCheck, has put together an award to change this.

Efficiency vs. Effectiveness in Healthcare

The author of a recent NY Times opinion article, Gilbert Welch, argues that we are not putting enough effort into challenging standard practices in...

The KOL Of The Future

Key Opinion Leaders (KOL) are still one of the most important corner stones for the marketing machines of pharmaceutical companies. Their network, expertise, reach...

5 Elements Of A Pharma Company 2.0

In various posts we have been calling for a change within the pharmaceutical industry. Much of that is not new, yet still nothing seems...

Pharma Should Acquire Software Startups

The pharmaceutical industry has been dormant throughout the last decades when it comes to finding new business and sales models. The big ones have been keen on keeping competitors out of their businesses by close surveillance or legal action. In order to sustain and grow their revenue, the pharmaceutical industry has one of the most effective salesforces out there, which is why those companies have been doing really well financially - and still do.

What is Pharma’s Sales Savior?

We've previously reported several times on the interaction between physicians and pharmaceutical companies. We've also argued to some extent the model is dead. Pharma reps are expensive and pharma has transitioned into a sales business,...

Doctors Know Sh*t

OK, this is a controversial headline, but it's true - to some extent and in regards to certain things. We are not speaking of...

Interview with Abbott’s Diabetes Head Asia Pacific: Andreas Amrein

After we've had an interview with the amazing and insightful Dr. Bryan Vartebedian as well as the inspirational Lisa Chu, we thought that we...

Who Owns the Content? The Future of Medical Publishing.

Education is one of MedCrunch's favorite topics. These are great times to talk about education. The internet and mobile devices have liberated knowledge and...

The Push and Pull of Pharma Marketing and What Physicians Can Do About it.

Pharmaceutical marketing that is directed towards physicians is called "push-marketing". Marketing directed towards patients is called "pull-marketing"...

The Truth about Placebos and Why You Should Care

Placebos are pivotal to modern medical research and practice. We've found this amazing video and some interesting facts.

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Tech Reviews

The gamification of fitness – A review of the Goji Play...

We all love when two ideas that seemed so widely unrelated come together and form something completely new and revolutionary. Have you ever spent...