We are big fans of aesthetics and beautiful design. By that, we do not only mean better packaging but great design goes way beyond. It’s supposed to be intuitive, straight-forward clear and resamble the actual product or service. Undeniably the company (or the person) that has taken this approach to the climax is Apple. Steve Jobs had always seen design as an integral element of any new product. He also believed that less is more. Many people do claim that, but hardly any company accomplishes it. Too many products, too much clutter, too much noise, too many choices.
Once in a while a company gets it right: Help Remedies Inc.
The differences between walking into a Radio Shack and walking into an Apple store are startling, and a nowadays pharmacy usually resambles the interior design and products of Radio Shack rather than Apple. Now Help Remedies did not invent a purely new retail concept (as Apple did), but their simple product line of basic OTC remedies is definitely a good start.
The nice people over there, headed by founder and CEO Richard Fine, sent us a lovely package of their latest product line. But we wouldn’t be dedicating an entire post to this, if their concept wasn’t thourough, remarkable and incredibally visually appealing. But see for yourself, sit back and imagine for a minute these products being the iPod of remedies and eventually turning into a real cool retail concept one day. Enjoy and indulge!