Help! – The iPod of Remedies


We are big fans of aesthetics and beautiful design. By that, we do not only mean better packaging but great design goes way beyond. It’s supposed to be intuitive, straight-forward clear and resamble the actual product or service. Undeniably the company (or the person) that has taken this approach to the climax is Apple. Steve Jobs had always seen design as an integral element of any new product. He also believed that less is more. Many people do claim that, but hardly any company accomplishes it. Too many products, too much clutter, too much noise, too many choices.

Once in a while a company gets it right: Help Remedies Inc.

The differences between walking into a Radio Shack and walking into an Apple store are startling, and a nowadays pharmacy usually resambles the interior design and products of Radio Shack rather than Apple. Now Help Remedies did not invent a purely new retail concept (as Apple did), but their simple product line of basic OTC remedies is definitely a good start.

The nice people over there, headed by founder and CEO Richard Fine, sent us a lovely package of their latest product line. But we wouldn’t be dedicating an entire post to this, if their concept wasn’t thourough, remarkable and incredibally visually appealing. But see for yourself, sit back and imagine for a minute these products being the iPod of remedies and eventually turning into a real cool retail concept one day. Enjoy and indulge!





  1. I actually think their cute design is really not much more than that. Other than that, they are no improvement in my mind over current otc meds and come in at a very high price point. Tkae less is a clever way of selling you fewer pills at a high price. 

    I did  a post on the issue at my blog –

    When the company founder challenged me in the comments section, here was my response – Richard –No misunderstanding. Look at the unit cost there next to the acetominophen – $49.88 for 100 pills. That’s one expensive package of tylenol.I get the whole style-packaging thing – Heck, while I was photographing the display, my daughter bought one for her friend as a Christmas present because she thought it was so cute and her friend gets a lot of headaches.So your marketing works.How about taking the packaging to a normal size bottle and then coming in at a lower price than the 100 count next to you on the shelves? Then I’ll write you a new blog post.As for simplifying things, I think there is actually nothing wrong with calling extra strength tylenol “extra strength”. It alerts consumers that they have moved onto a higher dose of a drug that can destroy their liver if they take too much of it.In addition, labeling tyenol as “headache” and ibuprofen as “aching body” is a bit of an over-simplification that could confuse consumers even more. (although technically your head is part of your body…) Ibuprofen is actually good for both problems, and may actually be better for some headaches than tylenol. But then you are telling the patient with a headache to buy a drug called “aching body”. Confusion? I think so.I do agree, however, about the whole concept of drug packaging and the need to simplify things. For example, I’ve always thought that birth control pills could have little instructions on the package as to what to do for a missed pill, instead of burying that info in a 5 page package insert. How about you and I design the perfect birth control pill pack together? Now that would be fun!Thanks for your comments. Have a great day.


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