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These Guidelines set forth standards that govern MedCrunch’s relationship with its advertising partners and the relationship between editorial and advertising content. The overriding consideration is that MedCrunch must maintain its editorial integrity and the trust of its readers. We believe that establishing, publicly displaying, and adhering to these Guidelines is important to protect the trust and transparency that should exist between a publication, its readers, and its advertisers.
We also recognize that no set of Guidelines can address every situation or issue that may arise in the course of doing business, especially given the pace of change within the media industry. Accordingly, we anticipate that these guidelines will be revisited and updated from time to time. In particular, we will remain teachable and open to suggestions, criticism, and correction from our readers and other interested parties.
General Advertising Guidelines
The Guidelines in the following section apply to all advertisements and sponsor content served by or appearing in the print and digital publications of MedCrunch and its affiliates (hereinafter “MedCrunch”), including ads purchased under AAAA/IAB Standard Terms and Conditions.
- MedCrunch will not allow any relationship with an advertiser to compromise MedCrunch’s editorial integrity.
- All advertising content must be clearly distinguishable from editorial content. To that end, MedCrunch will label an advertisement with the word “Advertisement” when, in its opinion, this is necessary to make clear the distinction between editorial material and advertising.
- Advertisers are responsible for ensuring that their ads are adequately substantiated and comply with all applicable laws, regulations, and guidelines. While the content of advertising does not reflect the views ofMedCrunch or its editors—if it comes to the attention of MedCrunch that an ad, in our opinion, contains demonstrably false or unlawful content, MedCrunch will refuse or remove the ad in whole or in part.
- MedCrunch may exercise its discretion to refuse or remove any advertising that is inconsistent with or may tend to bring disparagement, harm to reputation, or other damage to MedCrunch’s brand.
- Although MedCrunch will evaluate whether to work with advertisers on a case-by-case basis, some examples of advertising MedCrunch will not accept are the following:
- Advertising that MedCrunch believes, in its opinion, is indecent, vulgar, suggestive, profane, or offensive.
- Advertising for illegal products or services, including drugs, illegal substances, or any related products or services.
- Advertising that MedCrunch believes includes hateful or violent text advocating against any individual, group, or organization.
- Advertising that MedCrunch determines to be inflammatory.
- Advertising that MedCrunch determines represents a personal attack against an individual, country, or organization.
- Advertising that MedCrunch believes will undermine the intellectual integrity, authority, and character of its mission and brand.
All determinations of the application of the foregoing standards to particular advertisements or advertisers shall be within the sole discretion of MedCrunch’s business-side staff. MedCrunch’s editors will not be involved in deciding whether to accept or reject specific advertisers.
- All advertising agreements or contracts must include the standard terms and conditions from MedCrunch’s Insertion Order, which will supersede any Agreement between MedCrunch and its advertisers, including the AAAA/IAB Standard Terms and Conditions. Moreover, MedCrunch may remove advertising content at any time if such content is inconsistent with the policies described herein, with or without prior notice to the advertising client and regardless of whether the advertising content has been accepted or displayed withinMedCrunch for any period of time.
Sponsor Content Guidelines
The guidelines in the following section shall apply to all Sponsor Content served by or appearing in the digital publications of MedCrunch, including ads purchased under AAAA/IAB Standard Terms and Conditions. (These are in addition to the general guidelines for advertising content that appear above, which apply to Sponsor Content as well.)
- Sponsor Content is content created by or expressly on behalf of advertisers in conjunction with MedCrunch’s marketing team (“MedCrunch Marketing”). MedCrunchallows Sponsor Content in two forms: (1) Content produced by MedCrunch Marketing on behalf of its advertising partners and (2) Content produced by advertisers.
- As with all advertising, Sponsor Content does not necessarily reflect the views and choices of MedCrunch or its editors. Accordingly, MedCrunch will prominently display the following disclaimer on all Sponsor Content: ‘SPONSOR CONTENT.’ MedCrunch will additionally include the following disclaimer on all Sponsor Content: ‘This article is written by/on behalf of brand X and not by MedCrunch editorial staff’ MedCrunch may additionally include, in certain areas and platforms, further explanation defining Sponsor Content toMedCrunch readers. In addition, MedCrunch will ensure the treatment and design of Advertising and Sponsor Content is clearly differentiated from its editorial content.
- MedCrunch does not require that Sponsor Content steer clear of controversy. Indeed, we expect that Sponsor Content, like our own editorial content, will sometimes address contested issues and will be written with a distinct point of view. That said, even with the caveat that Sponsor Content does not necessarily reflect the views of MedCrunch or its editors, MedCrunch will refuse publication of such content that, in its own judgment, would undermine the intellectual integrity, authority, and character of our enterprise.
- As with all advertising, and consistent with the foregoing General Advertising Guidelines, MedCrunch may reject or remove any Sponsor Content at any time that contains false, deceptive, potentially misleading, or illegal content; is inconsistent with or may tend to bring disparagement, harm to reputation, or other damage to MedCrunch’s brand.