How it all started

MedCrunch was initiated by Franz Wiesbauer, MD, MPH and  Lukas Zinnagl, MD.

Both of us started companies in the health 2.0 arena. We both share a passion for topics at the crossroads between medicine, technology, design, and more philosophical topics. We also like to think outside the box and to see things from a different perspective. What are the key success factors for physicians? What makes physicians tick? How can we hack medicine so as to maximize our personal happiness and the patients’ health? These are just some of the questions we want to address in this blog. By deconstructing and bundling the knowledge about a physician’s job and other elements surrounding medicine, we are creating a new kind of online magazine, that deals with topics that you won’t find in the NEJM or The Lancet – topics that will change the way you view the practice of medicine.

If you are interested in advertising on MedCrunch or would like to work with us in any other way, then please get in touch with us at

Meet the Editorial Team

Susan E. Williams Associate Editor

Susan E. Williams explores experiments at the intersection of health care and technology, particularly around how mobile apps, games and sensory apparatus  change the way we pay attention, understand, and make decisions about our bodies, emotions, and behavior. Susan received her BA in cultural anthropology from Columbia University and her MA in East Asian Culture, with an emphasis on Japan, from New York University. She is on the board of Health 2.0 Seattle, and works (and believes) in social media communications for health care and science.

Ben Maximilian Heubl Contributing Editor

Ben Heubl is a Health 2.0 advocate and an expert in the innovation business consulting arena of this industry. His main interest is how to use technology to make an impact for patients and hereby targeting the intersection between entrepreneurship, open innovation, technology and large corporations. Ben co-organized TEDMEDlive Bologna and is TEDMED delegate, is non-for-profit founder of Health 2.0 Copenhagen, Medstartr (EU division) and MyHealthInnovationBlog. Meanwhile he is a mentor at HealthXL, works with ICG and supports KairosSociety and its student’s engagements in healthcare innovation. You can follow him on Twitter (@benheubl)

 Ellen Groves Contributing Editor

Based in Paris, Ellen graduated from Leeds University in 2005 in English and French Literature. She started her career in journalism in BBC radio, then moved to Paris, spending four years as a correspondent for Condé Nast’s retail bible Women’s Wear Daily.  In 2009, Ellen went freelance, covering fashion, business, beauty, healthcare and green lifestyle for titles including Wallpaper, Bloomberg BusinessWeek, Vogue and The Wall Street Journal. She also works on editorial communications, developing tone and content across web and social media platforms for international brands. Fluent in French, she’s a lover of vintage markets and good vegetarian cooking.

Mark A. M. Kramer Evangelist & Editor

Mark A.M. Kramer is a Nomadic Researcher & Lecturer, a socio-technological amphibian equally comfortable within Social Science and technology domains. Mark brings unique insights to MedCrunch from a paramedical and patient perspective. As a former e-patient he is able to deliver valuable insight from a patient point of view as well.

Alejandro I. Marcano Contributing Writer

Alejandro is an American physician trained and raised in Venezuela. Early on his career he founded Positive Action, an NGO dedicated to promote human values. He got his MD degree at Luis Razetti School, Central University of Venezuela, were he also did on research, opening and tutoring student’s teams for participation at international congresses and getting elected for School Council as Student’s Representative. He worked in underserved communities near his hometown, providing primary care and contrastingly, also in a Orthopedic Surgery private practice getting familiarized with the whole healthcare spectrum. He loves sports and aims to become an “Orthopaedic Surgeon of the Future”.

Stesha Doku Contributing Writer

Stesha Doku is an MD candidate at Stanford University School of Medicine. Always interested in the intersection between technology and medicine, Stesha studied biomedical engineering at Duke University before pursing a career as a physician. Her current interests include user-interface design, web design/development and medical devices. She is an avid photographer and loves playing acoustic music. Check out her website at: or follow her on twitter @dohkoo.

C.J. Lion Contributing Writer

C.J. Lion recently completed a post-baccalaureate pre-medical program at Georgetown University and is currently applying to medical schools in the United States. He will be pursuing a master’s degree in public health at Karolinska Institutet in Stockholm, Sweden this next academic year. C.J. graduated from Georgetown University with a bachelor of science in business administration in 2009, and upon completion successfully passed all four parts of the Uniform CPA Examination. Immediately following graduation he was hired by the French Ministry of Education as an English language teacher where he was responsible for teaching and developing lesson plans for over 200 children in Sollies-Pont, France. Mr. Lion’s business experience, teaching experience, and Congressional internship experiences in Washington, D.C. have led him back to his life long interest in medicine and healthcare. An instrument and multi-engine rated pilot, Mr. Lion is fluent in French and proficient in Swedish.


For collaboration within MedCrunch we are using a project management software called PODIO, which has beautifully been crafted in Copenhagen and is improving every single day. We suggest you also give it a try. Podio is an indirect sponsor of MedCrunch.

Other affiliations include MySugr, Diagnosia and 123sonography.